WHY INVEST IN SINGAPORE?

A. Strategic Rationale: Singapore as a Global Hub

  • Geopolitically stable and economically resilient, Singapore consistently ranks as one of the world’s most transparent and pro-investor economies.

  • Positioned as a strategic hedge amid regional volatility (Middle East, Asia).

B. Robust Tourism Growth

  • In 2024, Singapore saw 16.5M visitors, generating S$29.8B in tourism receipts.

  • Changi Terminal 5 will add capacity for 50M more passengers annually.

  • Tourism-linked experiential assets (e.g., Jewellery Immersive Experience Hub) are poised to benefit.

C. Record FDI Inflows

  • In 2024: S$192B in FDI, a 69% YoY increase.

  • 60% of inflows went into finance and insurance, affirming Singapore's global investor confidence.

D. Innovation & Tech Magnet

  • Ranked 4th globally on the 2024 Global Innovation Index.

  • SGInnovate manages a S$200M deep-tech co-investment fund.

  • Major corporate bets:

    • AWS: S$12B into cloud infrastructure

    • Eli Lilly: S$42M into AI healthcare hub

E. Infrastructure-Driven Growth

  • Tuas Mega Port (2040): World’s largest automated terminal, S$20B project.

  • Cross Island MRT: 50km cross-island rail, boosting mobility.

  • RTS Link (SG-JB): 80% complete, cross-border economic acceleration.

F. Pro-Business & Transparent Regulation

  • Fast digital company registration, no capital gains tax, low corporate tax (max 17%).

  • Transparent land-use planning via URA.

  • Legal certainty, strong IP protection, and a trusted judiciary.

WHY BUY REAL ESTATE IN SINGAPORE?

A. No Bubble Risk – Prudent Policy

  • Government enforces cooling measures (ABSD, TDSR, LTV) to prevent speculative overheating.

  • Market proven resilient even during global downturns.

B. Structural Land Scarcity

  • Singapore is just 715.8 km², with limited supply and rising demand.

  • URA continually rezones land for higher-value uses, increasing long-term asset value.

C. Global Liquidity & Demand

  • Singapore is a magnet for HNWIs, family offices, REITs, and institutional investors.

  • Fast, clean transactions and legal title certainty ensure high liquidity.

D. Foreign Ownership Freedom (for Commercial)

  • No ABSD / SSD for commercial property.

  • Foreigners can own without restriction, enhancing cross-border appeal.

E. Strong Yields & Tenant Demand

  • Net yields for commercial/industrial assets: 4%–6%, often outperforming global peers.

  • High demand from logistics, retail, and experiential businesses.

F. Safe-Haven Currency

  • SGD is stable, backed by MAS’s monetary discipline.

  • Attractive for investors seeking currency-safe assets amid global volatility.

WHY COMMERCIAL?

A. Scarce and Valuable

  • Commercial land = ~3.1% of Singapore’s total land.

  • Only ~5% of that is freehold = just ~0.155% of national land.

  • Virtually all freehold commercial is privately held.

B. Zero Restrictive Taxes

  • No ABSD, SSD, or TDSR.

  • Full financing flexibility and cleaner exits.

C. Higher Yields

  • Typical returns: 5–7%, higher than residential (2–4%).

  • Long leases, stable tenants (clinics, jewelers, F&B, boutique offices).

D. Ownership Flexibility

  • Can be purchased via corporate structures or trusts.

  • Suitable for foreigners and institutional buyers.

E. Zoning Stability & Growth Corridors

  • URA plans offer predictability and transparency.

  • Many commercial sites fall within gentrifying or tourist-heavy zones.

F. Hassle-Free Leasing

  • Leases often bare units, no furnishing or appliances needed.

  • Lease terms are commercial-grade — clear, strict, professional.

  • 👉 Lower management burden compared to residential.

WHY 1377 SERANGOON ROAD?

A. Freehold & Tax-Free

  • Freehold tenure = no lease decay.

  • Zoned “Commercial” = no ABSD or SSD.

  • High capital preservation + resale appeal.

B. Branding + Visibility Income

  • Exclusive building naming rights.

  • 20m-high billboard facing PIE = S$150K–S$200K/year ad income.

  • Prime frontage on Serangoon Rd = high exposure.

C. Location Advantage

  • 6-min walk to Potong Pasir MRT.

  • City-fringe, near PIE/CTE, near URA-zoned park/utilities = unblocked views.

  • Bridges Serangoon Central, Little India, and high-density housing clusters.

D. Unique Features

  • Only freehold commercial with rooftop pool & event deck.

  • Toilets in all 26 strata units — perfect for galleries, clinics, co-working.

  • Rooftop suitable for F&B pop-ups, private events, or luxury activations.

E. Income & Exit Potential

  • Target yield: 6–7% p.a.

  • Rental uplift from S$15 to $25 psf possible with immersive repositioning.

  • Freehold scarcity = premium valuation at exit.

WHY NOW?

A. Ride the T5 Boom — Ahead of the Curve

  • Changi T5 is a S$10B mega-hub; completion historically drives real estate spikes.

  • Buy before tourism and luxury retail prices surge.

B. Time Needed for World-Class Curation

  • Branding, partnerships, and immersive concept building take time.

  • Launching near T5 opening = first-wave branding, media exposure, luxury footfall.

C. Central, Tourist-Ready Location

  • Serangoon = direct midpoint between CBD and Changi Airport.

  • Easy diversion point for tour buses, affluent shoppers.

D. Rental Upside

  • Current rents are baseline; experiential retail can command premium psf rates.

  • Significant uplift potential post-curation.

E. Government Grants Favour First Movers

  • STB, ESG, EDB, and DRC support experiential tourism.

  • Early initiatives often secure higher subsidies and branding co-funding.

F. Anchor Brands Need Lead Time

  • Flagship tenants like TASAKI, Forevermark, Lightbox need early negotiation.

  • Early commitment secures exclusivity and prestige positioning.

Final Word:

Don’t wait for the crowd — build the destination before they arrive.
1377 Serangoon Rd offers Freehold Ownership, Branding Power, Rental Upside, and Time-Sensitive Positioning.
Investing in 1377 Serangoon Rd today positions you to ride the T5 wave, not chase it.